iStore is the home of everything Apple, and Africa’s largest Apple Premium Reseller. With a retail footprint of more than 41 physical and online stores across Africa, we provide expert advice, Apple Authorised Repairs, business and education solutions, training, and technical support for everything Apple.

We are looking for a passionate and driven Assistant Store Manager to support the leadership of our Pretoria North region. This role is responsible for helping drive store performance, delivering exceptional customer experiences, and developing a high-performing retail team.

Working closely with the Store Manager, the Assistant Store Manager will help lead daily operations, ensure operational excellence, and inspire the team to achieve and exceed sales, customer experience, and development targets.

Key Responsibilities

• Support the Store Manager in leading and motivating the store team to achieve sales targets, KPIs, and operational excellence

• Deliver an exceptional Apple-inspired customer experience and ensure the store becomes the go-to destination for anything Apple

• Assist in managing daily store operations, including stock management, merchandising, and store standards

• Coach and develop team members through regular feedback, training, and performance management

• Ensure the team maintains strong product knowledge, particularly across Apple products and services

• Monitor store performance and assist with implementing strategies to improve sales and customer engagement

• Ensure compliance with company policies, procedures, and operational processes

• Foster a positive and collaborative team culture that supports growth and development

• Support the Store Manager in driving staff productivity, engagement, and retention

• Be willing to float to other iStores in the area if needed

Minimum Requirements

• Matric (Grade 12) – required

• Tertiary qualification in Business, Retail Management, or related field – advantageous

• 3+ years’ experience managing or supervising retail sales teams (10+ staff)

• Experience working in high-value retail environments

• Strong retail operations knowledge, including stock management, sales reporting, and store standards

• Proven leadership and people management experience

• Ability to work in a fast-paced retail environment and adapt quickly to change

• Strong customer service orientation and passion for delivering exceptional experiences

• Matrix management capability to collaborate across different business functions

Key Competencies

• Customer Focus

• Leadership and Team Development

• Situational Awareness

• Organisation and Planning

• Effective Communication

• Problem Solving and Decision Making

• Time Management

• Initiative and Proactivity

Personal Attributes

• Passion for Apple products and technology

• Strong interpersonal and people skills

• Positive attitude and willingness to learn

• Ability to inspire and motivate others

• Agile, adaptable, and solutions-focused

If you are passionate about technology, retail leadership, and delivering exceptional customer experiences, apply today and become part of the iStore team.

Please note: If your application is successful, we will proceed with background checks. These include a criminal record check, credit check, ID verification, Matric certificate verification, and reference checks.